Campus News in Brief

Alumnus will star in startup Silicon Valley reality show

Carnegie Mellon alumnus David Murray (CFA and SCS ’06) has secured a spot on Bravo’s new reality show, Start-Ups: Silicon Valley.

Murray — who graduated from Carnegie Mellon with a triple major in computer science, vocal performance, and human-computer interaction — will be one of six entrepreneurs whom the show will follow in their attempts to launch a startup company.

Murray’s company is, which matches people with mentors who help them to achieve a personal goal.

Between graduating from Carnegie Mellon and creating his startup, Murray worked for Google, Atari, and a social network startup for gamers called Raptr.

Murray said that he is ready for his reality show experience.

“This has proved to be the perfect opportunity for me,” Murray said in a university press release.

“Even if the show is a flop, we will have hundreds of thousands of viewers. And that’s a great opportunity for me to promote my business.”

Start-Ups: Silicon Valley premiers Monday night at 10 p.m. EST.

Professors to initiate digital entertainment research

Carnegie Mellon information technology and marketing professor Michael Smith and information systems professor Rahul Telang will lead a new interdisciplinary effort called the Initiative for Digital Entertainment Analytics (IDEA).

IDEA will study the managerial and public policy problems that new digital entertainment distribution options present.

Smith said in a university press release, “The digital age has fundamentally changed how people consume and produce entertainment including movies, television, music and books.”

“Our goal is to inform billion-dollar revenue streams for an industry experiencing rapid changes. The research is heavily data driven, which can answer questions that are not only useful and important to business and policymakers, but can also create new methods and scientific knowledge,” Telang said in the press release.

The IDEA project is made possible with a grant from the Motion Picture Association of America.