Graham Shorr

Articles

• New startup aims to find perfect shoe size

  Who has bought shoes online that turned out to be the wrong fit? About one in every three customers, according to field surveys. Returns of the ill-fitting shoes create customer frustration, spew additional carbon dioxide (approximately 8,500 tons) into the atmosphere, and cost retailers more than $600 million in 2008 alone.

  News | April 25, 2011