GrubHub expands restaurant options in Pittsburgh
For many people, ordering take-out food is a hassle. The steps of finding the restaurant, searching the menu, placing the order, and most inconvenient of all, picking up the food are in need of a 21st century revamp. Enter GrubHub, a food delivery service that allows its users to bring their favorite meals to their doorsteps in a few hassle-free steps.
On March 9, the Chicago-based company announced its plans to expand its turnkey delivery options in the Pittsburgh area, partnering with more local restaurants to “bring a broader set of restaurant choices to diners.” The delivery service has been offered in Pittsburgh since 2011, and has already connected 250 eateries with their customers. The platform is very popular with college students, many of whom lack convenient transportation, as well as the means to cook their own meals. Local favorites include Curry on Murray, Mad Mex, Kaya, and Fuel and Fuddle.
Since it was founded in 2004, GrubHub has become the nation’s largest online and mobile food-ordering company. Active operations span 1000 cities in the U.S. as well as London, UK. The company is partnered with 40,000 restaurants, and recently linked with the national chain restaurants California Pizza Kitchen, Bucca di Beppo, Veggie Grill, and Panda Express. Overall, the platform is very user friendly and gives the customer an array of search options.
According to Stan Chia, GrubHub’s Senior Vice President of Operations, Pittsburgh has seen a growth of restaurants over the past few years, and the company is “thrilled to offer residents more delivery options.” Indeed, searching the company’s website displays 65 results just in the vicinity of Carnegie Mellon’s main campus, with everything ranging from Asian to Mexican, Pizza to Falafel. GrubHub even has features that tell the user which restaurants are open, have special deals, and a category for healthy food. Ordering on GrubHub can either be done through the website or through the mobile app.
Based on previous trends, GrubHub is expecting to see a spike in orders with the beginning of March madness. The NCAA event usually increases orders made by Pittsburgh area college students by 11 percent. The significant uptick in orders also comes around the time of midterms, as people stay inside and order their favorite comfort food as they prepare for Carnegie Mellon’s notoriously difficult exams. GrubHub estimates that they will see a nearly 30 percent increase in orders from students around exams.
The company’s goal is “connecting diners with food they love” and “elevating food ordering through innovative restaurant technology.” While many chain restaurants already offer delivery service, GrubHub makes it easier to get food from your favorite mom-and-pop shops. For many small restaurants, Grubhub is the best way to get a reliable and feasible delivery service. While it may be too costly to provide delivery independently, working through the national-scale service provider keeps rates low. The arrangement is such that the restaurants also earn higher revenue because of their ability to reach more customers. This is a win-win situation for both GrubHub and their clients. Those in the culinary industry, such as Chef Bill Fuller of Big Burrito Restaurant Group, praises the model, saying, “we have been happy with the service and appreciate the new customers it has provided us. “
A full list of restaurants using GrubHub’s delivery service can be found on Grubhub.com under Carnegie Mellon University’s address (5000 Forbes Avenue). For the many college students in the area who rely on take-out for their meals, the recent expansion of GrubHub is a real treat!