Cèilidh needs better promotion, student awareness
We said it last year, and we’ll say it again: Cèilidh weekend needs to be better advertised.
The Homecoming-International Festival-Family Weekend extravaganza made its debut last fall and, as noted by our Editorial Board's review of the event last year, it was in desperate need of more cohesive branding and aggressive marketing.
This year’s Cèilidh Weekend seems to have fallen even farther behind on making its presence known ahead of time. Last year, signs announcing the weekend-long event could be found around the University Center and across the Cut. This year, minimal signage was on display, making it hard for students — especially first-years — to become aware of the festivities.
The event coordinators seem to have continued to market Cèilidh via social networking — a great tool for spreading information if used successfully.
Unfortunately, this strategy didn’t work this year. With 116 “likes” on its Facebook page, Cèilidh Weekend 2012 didn’t get the exposure it needed. There needs to be a greater level of public awareness of the event before social media can be used effectively to promote it.
Furthermore, the only link the Facebook page has to more information takes the user to last year’s schedule of events. This obscures the information vital to the hoped for success of Cèilidh 2012.
If Cèilidh is truly going to be a success for students and alumni alike, it must be promoted to the student body more effectively. It must market itself as a fall version of Spring Carnival: Align it with fall break to give students a breather and time to enjoy the events and their families, include more student-run events, and ruthlessly promote it to the student body.
Often students feel unaware of Cèilidh Weekend, and when they are, they are stressed because they don’t have the time to enjoy the events. If the coordinators want students to participate in Cèilidh Weekend and establish it as a lasting tradition, we must be given the information and time to do so.