Juicy Campus goes sour – students rejoice in flavor
While college gossip may never cease, its most pervasive medium as of late has come to an end. Last Thursday, Juicy Campus, www.JuicyCampus.com, was officially closed down for good.
JuicyCampus, the online forum on which college students could anonymously post comments or ask questions, quickly escalated to fame across college campuses nationwide for the often taboo and at times offensive statements made by students on its website.
In a press release issued last Wednesday, founder and CEO of JuicyCampus, Matt Ivester, cited a lack of sufficient online advertisement revenue as the reason for the website’s abrupt shut-down.
“Unfortunately, even with great traffic and strong user loyalty, a business can’t survive and grow without a steady stream of revenue to support it,” Ivester wrote. “JuicyCampus’ exponential growth outpaced our ability to muster the resources needed to survive this economic downturn.”
Ivester told The Tartan in September that he and his team had not anticipated that the site would grow so rapidly, and that they would “call it a day” once the site reached over 500 campuses, which it had by the time of its closing.
Reaching this benchmark indicated to Ivester that “it’s clear that we have provided a platform that students have found interesting, entertaining, and fun,” according to the press release.
Some students’ initial reactions to the gossip website’s shut-down were that it was closed for issues of responsibility or morality due to the often offensive nature of the posts on the forum.
“It was only really a source of negativity for anyone, so the fact that I was posted about on there makes me more happy about the fact that it’s gone, but either way, I saw it as a bad thing,” said Jeremy Tuttle, a junior in computational finance about whom several posts were made on JuicyCampus.
For those students — or anonymous bystanders — who may still crave an online forum to continue posting gossip about on-campus socialites or questionable professors, there is a new JuicyCampus in town, one whose creators promise will be more interactive and responsible than its gossip-laden predecessor.
If one attempts to visit www.JuicyCampus.com, he or she will now be redirected to www.collegeacb.com, or the Anonymous Confession Board (ACB), owned and operated by Wesleyan University first-year student Peter Frank.
According to a press release by ACB on Feb. 5, the day Ivester shut down JuicyCampus, ACB’s philosophy of “promoting actual discussions … sets [it] apart from JuicyCampus, a website that fostered superficial interactions, often derogatory and needlessly crude.
By contrast, the ACB consistently hosts a higher level of discourse — while still making room for the occasional gossip post.”
So far, ACB seems to be drawing posts of a similar nature to that of JuicyCampus. Users, presumably Carnegie Mellon students, have posted to the Carnegie Mellon-specific board within ACB about arguments with roommates, attempts at identifying strangers on campus, and often crude sexual comments.
The national online community and the campus community of Carnegie Mellon have yet to see what ACB will bring,and whether it will be as well-received as, or better than, JuicyCampus.