Forum

PETA’s racy ad brings them attention, press

Credit: Lizzee  Solomon, Art Staff Credit: Lizzee Solomon, Art Staff

While People for the Ethical Treatment of Animals (PETA) concerns itself with the ethical treatment of animals, it seems to be less concerned about its advertising ethics.

A commercial that was seemingly intended for a spot during the Super Bowl ended up being too racy for NBC to air. Instead, the banned commercial caught the attention of the media and now PETA’s ad has its own website dedicated to its inappropriateness.

The commercial was meant to promote “Veggie Love,” featuring scantily clad women caressing and handling various vegetables. NBC’s concerns over women “rubbing [their] pelvic region with [a] pumpkin” led to its dismissal.

Although the content of the ad may not have been of the highest quality, PETA’s tactics were remarkably savvy. By making the commercial too hot for TV, it no longer has to pay the millions of dollars for a 30-second time slot during the Super Bowl. Instead, the commercial gets free advertising through the various news networks that covered the story of its ban.

This is not the first time PETA has provoked the news media to cover a controversial topic. Late last September marked PETA’s campaign to replace dairy milk with breast milk in Ben & Jerry’s ice cream. PETA argues that this move would be beneficial for the health of humans and cows because milk from “The Breast is Best” for humans, so why not put it in the ice cream?

We encourage PETA’s controversial methods of advertising. By creating notorious commercials, PETA gets free press and still manages to get its message across to a substantial portion of its intended viewers. As long as PETA remains dedicated to its cause and maintains a degree of moral decorum with its tactics, advertisements promoting “Veggie Love” get love from us.