Make Juicy Campus interesting, substantial

Tartan Board Sep 22, 2008

College students love gossip the way models love sugar-free Jello. That’s what Lime Blue, Inc., the makers of juicycampus.com, were banking on when they launched the site a little less than a year ago. Sadly, they were right — since then, the site has received 51,730 posts from students at 384 different colleges and universities — and Carnegie Mellon has just joined in.

As if there aren’t enough ways to rag on a classmate or torture a fellow sorority sister, students can now broadcast which college they think has the hottest girls (CFA), what they think of the new Entropy+ (overpriced), and who’s the hottest guy in Kap Sig (we’re not telling). Users can click to agree or disagree with a post or submit their own reply, as well as search posts by time frame, keyword, most discussed, most viewed… you get the idea.

The site’s creators claim they started the site to “enabl[e] online anonymous free speech on college campuses.” Not surprisingly, the majority of the content posted by Carnegie Mellon students is trivial or mean-spirited, leaving the campus more divided than united. Adding to the trouble is the layout of the site, which is confusing to navigate and makes it difficult to see all comments on a particular thread at the same time, thus obscuring the possibility of the site facilitating real conversations.

Unfortunately, where there’s college, there’s gossip, and we expect that Juicy Campus’ days are far from numbered. So we challenge Carnegie Mellon students to find more interesting ways to use the site. Share advice about classes and professors. Buy and sell textbooks. Publicize an event your organization is having on campus. Ask questions about how certain university procedures work or how to get around campus. Thank another student for helping you out.

Carnegie Mellon students are creative thinkers always looking to find a better way — we hope you don’t forget that when you log onto Juicy Campus. While the site likely will never be a venue for positive speech, we want to see it be more substantial. Take advantage of the anonymity and get the campus’s dirty laundry — and ideas for change — out in the open.